Experts at creating family adventures

Our business stories: inspiration at Clopton Park

Stubborn Mule: Experts at creating family adventures

Family holidays are always special, but creating unique and memorable experiences is an art! That’s why so many people turn to worldwide family holiday experts Stubborn Mule.


Their team, based at Clopton Park, hand-craft family adventures like no others, because most of their travel consultants have families of their own and have experienced the ups and downs of different holidays.


Managing director Liddy Pleasants had a career in the travel industry before she was made redundant and decided to spend the money cycling around south-east Asia with her husband and two and five-year-old children. They cycled in Burma, Thailand, Laos and Cambodia, covering 3,500Km before heading home. Now that’s an adventure!

"We select the right holiday
for each family"

Liddy’s experience led her to discover a gap in the market for bespoke family holidays that are specially created for each family depending on their interests and children’s ages. It also combined her twin passions of family and travel.


The Stubborn Mule team are all keen travellers themselves, with expert knowledge of the destinations they recommend. This gives them a unique perspective on what works for different families and how to tailor the experience for a memorable holiday that everyone in the family can enjoy, regardless of their age.


Liddy is immensely proud of what they do, her passion shining through as she talks about their enormous repeat business, and retaining clients after their children grow up. Multi-generational family holidays have also proved hugely popular.

“We select the right holiday for each family,” Liddy explains. “We tease out what will work best for them, which isn’t always what a client thinks they want! It’s a dialogue, based on our family adventure holiday skills. We’ve been there, done that, and can guide them through options.”

Taking the age of children into account is part of the formula, so Stubborn Mule can offer something special for everyone. That needs an encyclopedic knowledge and real-life experience of travelling with kids.

“Culture, adventure, best landscapes and a beach are what most people want,” adds Liddy. “There are infinite possibilities in so many countries, from Indonesia to Egypt, Oman to Croatia, Sri Lanka to Norway. We can create itineraries without being tied to particular airlines or hotels, always being conscious of budget and adding value with our knowledge. We can arrange things you simply can’t do on your own.”

Trends in travel are always changing, whether a family holiday is in Europe or further afield. It’s not all about exotic destinations, although those are always popular. You want recommendations for the school holidays, or over Christmas? Stubborn Mule know the places to go for a cracking family adventure at any time of year.


Recommended by top travel writers and featured regularly in The Times, Daily Telegraph, Tatler and mumsnet (the UK’s most popular website for parents), Stubborn Mule’s success as a leader in worldwide family holidays covers Asia, Africa and Arabia, Latin America, North America and Europe. It’s a growth industry.


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